Czech Republic Economy Hungary News

Czech online retailer Alza.cz opens brand-new showroom in Budapest

On Friday, Czech online retailer and leading e-shop in Central and Eastern Europe Alza.cz opened its brand-new, 5.000 square-meter showroom in Budapest, reported Hungarian state news agency MTI and local media.

According to Alza.cz’s business development director Jaromir Ranek, 1.500 products are displayed in the showroom, that cost nearly 650 million HUF to build (around 2 million euros). M. Ranek also said he expected Alza.hu’s revenues to reach 10 billion HUF by the end of the year.

Launched last year in Hungary, Alza.hu was ranked as the 8th most important e-shop in the country, according to a study by market research firm GKI Digital.

Founded in the Czech Republic in 1994, Alza.cz first specialized in the sale of computers, electronic devices and electrical appliances. With overall sales reaching 820 million euros last year, it’s the biggest online retailer in Central and Eastern Europe, operating a chain of brick-and-mortar shops in several European countries, including the Czech Republic, Slovakia, Hungary and Austria. Since 2014, its e-shop is available to customers all over the European Union.

For several years, Alza.cz has been diversifying the range of products it offers and started to sell cosmetics, sports articles, gardening tools and even electric cars, in a bid to remain the leading e-shop in the region amid growing competition.

In 2015, the Czech Republic’s second online retailer Mall.cz, also present in Slovakia, Hungary, Poland and Slovenia, was bought by Rockaway Capital as part of a 5.4 billion CZK deal involving some of the country’s biggest fortunes (Petr Kellner’s PPF Group, Daniel Kretinsky and Patrik Tkac).

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