Brno, Czech Republic – U.S. pizza delivery company Domino’s opened its first stores in the Czech Republic in a bid to strengthen its global and European foothold.
The largest pizza delivery company in the world, Domino’s Pizza has chosen Brno, the Czech Republic’s second-biggest city and capital of Moravia, to start operations in the Central European country, according to its press release.
Opened in partnership with master franchisee Daufood Czech Republic, Domino’s Pizza’s first branch in Brno opened in the city’s Vinohrady district earlier this month, with a new location opening in the city centre, on Divadelni Street, on November 21st.
According to reports, new locations could be added in the coming months.
“Establishing ourselves in the Czech Republic provides an excellent opportunity for our brand to continue its global momentum”, commented Domino’s executive vice-president Joe Jordan. “With a terrific, proven master franchisee like Daufood, we are confident that Domino’s will be able to establish itself as the pizza delivery brand of choice in Brno”.
“We look forward to sharing our delicious products, excellent customer service and prompt delivery with the citizens of Brno”, said Jose Marti, CEO of Daufood, a company part of the Spanish COBEGA Group that already operates Domino’s stores in neighbouring Slovakia.
It’s still unsure whether Domino’s Pizza plans to open locations in Prague as well.
Founded in 1960, Domino’s Pizza operates more than 16,500 stores in 85 different countries around the world. In the Czech Republic, it will face the competition of its long-time foe Pizza Hut, which currently operates more than a dozen branches in Prague, Brno, Liberec and Usti nad Labem.